Hi guys – I’m Beth! I’ve been at Lenny for the past six months now, and it has flown by. In between drinking slightly unnecessary amounts of tea (Yorkshire, of course) and catching up on the latest TV dramas (Peaky Blinders ftw), my main role for the company is to manage and develop our clients’ social media channels. Or, according to my friends and family, play on Facebook all day.

2018 has come around pretty quickly. With that comes a whole new year of social media trends, marketing ideas and new strategies to consider. We’ve done our research and here’s what’s predicted to occur in the social media marketing world in 2018. Influencer Marketing With 49% of Instagram/Twitter users relying on recommendations from influencers and the fact influencer marketing brings a 10x rise in conversion rates, there’s no wonder that