Project DescriptionBritish Ceramic Tile look book
Remit: To create a stylish, editorially focused look book for the top interiors media that showcases BCT’s trend-led ranges.
Approach: The main focus was to bring a lifestyle element to the design, moving way from tiles being seen as purely a wall covering to more of a style statement, that’s personal and individual. Copy was written in an editorial style to appeal directly to the media, with lifestyle photography mixed with model shots and contemporary fonts to add an extra dimension. Feedback from the press has been fantastic, with full pages of coverage in top magazines generated as a result.
British Ceramic Tile