Project DescriptionConsumer PR launch: Ted Baker
Remit: To develop and implement the PR launch for the new Ted Baker sTile collection
Approach: Media launch at a leading trade show, one on one interviews with the company’s CEO, fashion-inspired look book to showcase the range, press gifting, proactive press office and release issuing
Results: 49 pieces of coverage and counting. We’ve achieved a mixture of trade and consumer coverage and have secured full-page exposure in key titles including nationals. Reach to date is 3,267,842m.
Number of eyeballs to £ spent: 1,634
British Ceramic Tile