Project Description

Consumer PR launch: Ted Baker

Remit: To develop and implement the PR launch for the new Ted Baker sTile collection

Approach: Media launch at a leading trade show, one on one interviews with the company’s CEO, fashion-inspired look book to showcase the range, press gifting, proactive press office and release issuing

Results: 49 pieces of coverage and counting. We’ve achieved a mixture of trade and consumer coverage and have secured full-page exposure in key titles including nationals. Reach to date is 3,267,842m.

Number of eyeballs to £ spent: 1,634

Project Details

  • Client

    British Ceramic Tile

  • Skills

    • PR
Live Preview