Project DescriptionBraun Thermometers Trade and consumer campaign
Remit: To launch Braun’s new collection of high precision thermometers to the UK nursery market and coordinate the central European PR launch overseeing the German and French markets
Approach: Celebrity partnership with TV personality and Pediatrician Dr. Ranj to raise awareness of fever in children and how to manage it, high profile central London press launch, press mailer & sampling, large scale product reviews, high traffic competitions, radio campaign on fever awareness, twitter activation, blogger outreach, celebrity gifting
Results: Over 130 pieces of online and print coverage with a further 37 brand mentions on UK radio stations. Braun thermometers received coverage in all print and online parenting channels, along with national and TV coverage. The overall campaign reached an audience of 38,634,296.
Number of eyeballs per £ spent: 608
- Social Media