Glove & Lotus launch campaign
Remit: To increase the awareness of Glove & Lotus as a brand through PR activity, targeting local media to generate coverage.
Approach: Through a series of business releases, we promoted the work of interior design agency, Glove and Lotus. The company’s main USP is designing bespoke spaces for gyms, studios and mixed martial arts centres. Focusing on women in business and the health and fitness industry, we targeted a number of regional titles across lifestyle, business and design.
Results: Within one month we generated a reach of 2,087,072 opportunities to see (OTS) with key coverage in the Huddersfield Examiner and the Telegraph and Argus.
Glove & Lotus
- Media Relations