OXO Tot Influencer Campaign with Mrs Meldrum

Remit: Work with a high level parenting influencer to raise the profile of OXO Tot across social media and help drive sales.

Approach: The main focus for OXO Tot’s social strategy in 2018 was influencer marketing, through working with a handful of micro-influencers and one core influencer, Mrs Meldrum. OXO Tot needed to work with someone trusted, likeable and relatable, with a strong following on Instagram and YouTube. With lots of new product releases in one year, prioritising the campaigns was key. Mrs Meldrum collaborated with OXO Tot on five campaigns over a five month period.


Through her Instagram and YouTube, Mrs Meldrum showcased the OXO Tot brand to 232,500 people, generating over 10,800 likes. The campaign generated at least 30 direct sales on OXO Tot, with sales spikes also appearing on retailer websites. 3,724 people visited the OXO Tot website off the back of the promotions and we gained 385 new likes from her work.

Project Details

  • Client

    OXO Tot

  • Skills

    • PR
    • Social Media
    • Influencers
    • Media Relations