Project DescriptionNational Tile Week 2018
Remit: Raise the profile of British Ceramic Tile, and position the brand as the tile experts
Approach: The main focus for 2018 was a national radio campaign. Tiles were used as a talking point with Julia Kendell as the spokesperson, and research was sourced to back up the content. The PR campaign targeted all trade and consumer media with a pre event release, and the week was launched at British Ceramic Tile’s London Hub with a Facebook Live. Mosaics were created for The One Show and This Morning, and the Holly and Phil Mosaic were sent to ITV for possible inclusion in an upcoming programme.
The radio campaign reached 28.5 million people with 2 hours and 19 minutes of air time. There were 21 items of coverage including 3 news networks, 2 leading stations and 6 key stations with an advertising equivalent of £196,731.
23 pieces of print and online coverage with 34,824,459 OTS
British Ceramic Tile