Project Description

National Tile Week 2018

Remit: Raise the profile of British Ceramic Tile, and position the brand as the tile experts

Approach: The main focus for 2018 was a national radio campaign. Tiles were used as a talking point with Julia Kendell as the spokesperson, and research was sourced to back up the content. The PR campaign targeted all trade and consumer media with a pre event release, and the week was launched at British Ceramic Tile’s London Hub with a Facebook Live. Mosaics were created for The One Show and This Morning, and the Holly and Phil Mosaic were sent to ITV for possible inclusion in an upcoming programme.

Results:

The radio campaign reached 28.5 million people with 2 hours and 19 minutes of air time. There were 21 items of coverage including 3 news networks, 2 leading stations and 6 key stations with an advertising equivalent of £196,731.

23 pieces of print and online coverage with 34,824,459 OTS

Project Details

  • Client

    British Ceramic Tile

  • Skills

    • Design
    • PR