Project DescriptionOXO Cold Brew launch
Remit: To create a new visual style and language for the launch of the OXO Cold Brew Coffee Maker to the UK market.
Approach: The team created a vintage coffee shop look and feel to support the launch of the new product, tapping into the nation’s passion for artisan coffee. New lifestyle photography brought the end product to life, together with strong use of vintage inspire fonts and aged graphic elements. The new look and feel was rolled out across consumer advertising in leading food titles, online and across all PR material.
OXO Cold Brew