• OXO GoodGrips - Cold Brew

Consumer PR campaign

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Consumer PR campaign

Remit: To position OXO at the forefront of the new cold brew coffee trend and promote the launch of OXO’s new coffee maker.

Approach: London press stunt and desk drop, partnership with a leading authority on coffee to provide third party endorsement, press mailer, sampling, social media launch including blogger outreach and twitter Q&As.

Results: So far, we’ve had over 30 pieces of coverage for the cold brew coffee maker with reach of 5,216,107. We’ve had national coverage in the Daily Mirror, Daily Mail, Sunday Times and The Observer as well as pieces in all the key food titles.

Number of eyeballs per £ spent: 1,043

Project details

  • Client

    OXO GoodGrips - Cold Brew

  • Skills

    • PR
    • Social Media
    • Photography
    • Design
    • Branding
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