Project Description

Remit: Raise awareness of the OXO Furlifter collection with the media and consumers

Approach:

Media – A fun personal desk drop was organised where the team visited key consumer journalists in London, armed with a furry friend. The dog was used to show how easy it was to clean clothes with the garment furlifter, while journalists cuddled the cutest pup.

Consumers – A video was created to showcase the collection alongside some cute pets. This launched the range, and was supported by images from the press visits, and a competition asking fans to send in pictures of their pets to win a whole host of prizes.

Results:

10 pieces of coverage with 700,000 opportunities to see

47,388 social audience reach

1,810 engagements

Project Details

  • Client

    OXO Good Grips

  • Skills

    • Social Media
    • PR
    • Video