OXO influencer campaign with Izy Hossack
Remit: Team up with a high level foodie influencer to raise the profile of OXO across social media and drive sales to the website.
Approach: Influencer marketing is increasingly popular, and a great way to grow a brand’s online presence and drive sales. We chose to work with Izy based on the inspiring images she creates, and the high levels of engagement achieved on her social channels. Izy collaborated with us over a six-month period, and created a series of blog posts, images and videos to support the four key product campaigns.
Results: The campaign resulted in 15 direct sales and 3,268 visitors to the OXO website from social media posts. Izy showcased the brand to 208,500 people through her social channels, and off the back of the collaboration we gained 123 Instagram followers and 185 Facebook likes.