Project DescriptionOXO 5-a-Day Social Campaign
Remit: Increase following, video views and audience reach of OXO’s social channels, whilst driving traffic to the website.
Approach: After creating a series of videos demonstrating each fruit tool we launched a social campaign to push 5 of OXO’s fruit tools and help promote the brand in the build up to summer. Directed towards Facebook, the videos contained key messages that the fruit tools are designed to reduce food waste, save time and help avoid trips to A&E! With the Strawberry Huller in particular, the timely start of Wimbeldon made results sky-rocket.
Results: Combined with carousel ads, the campaign reached 716,538 people and increased social following by 7%
- Social Media