Project Description

Christmas coding success

Remit: Promote Primo’s coding toy, Cubetto and raise its profile nationally as a must-have product just in time for Christmas.

Approach: Implemented a traditional PR campaign, getting the product into the hands of influencers and journalists across the UK.


54 pieces of coverage with over 92 million opportunities to see in a mix of national, technology and parenting titles.

Project Details

  • Client

    Primo Toys

  • Skills

    • PR