Bespoke concrete sink manufacturer, The Poured Project, recently approached Lenny to design and deliver a high profile media campaign within the interiors sector as the business looks to grow its retail distribution and increase brand awareness. With over 15 years of industry experience and an impressive list of media contacts across consumer and trade interiors titles, Lenny was the perfect fit for the Yorkshire manufacturer.

The PR team has quickly activated the account and reached out to its glowing list of media contacts with the company’s stunning selection of handcrafted sinks, generating guaranteed press coverage within just a week.

Emma Leonard, managing director at The Lenny Agency, said: “We are incredibly passionate about the specialist areas we work in, and love all things homes and interiors related. As soon as we met with Claire and Andy, we knew they had a fantastic story to tell and that we can help them grow their distribution network and increase sales. The products are simply stunning and we have the right contacts to ensure the brand is seen in all the right places, while reaching out to potential new retail partners.”

Project Details

  • Client

    The Poured Project

  • Skills

    • PR
    • Media Relations