Following a competitive four way pitch, Lenny was appointed to create the brand identity and marketing campaign for the launch of the new university technical college in Leeds.
Project DescriptionRemit: To launch the new UTC Leeds to the region and support student recruitment.
Approach: A fresh modern brand was created that appealed to prospective students and parents alike. The brand was informed through market research testing with full brand guidelines created. Additional assets included: lifestyle photography, prospectus design & copywriting, PR launch strategy, exhibition material and direct mail literature.