• UTC Leeds

Branding, prospectus design, photography, PR, copywriting

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UTC Leeds

Following a competitive four way pitch, Lenny was appointed to create the brand identity and marketing campaign for the launch of the new university technical college in Leeds.

Project Description

Remit: To launch the new UTC Leeds to the region and support student recruitment.

Approach: A fresh modern brand was created that appealed to prospective students and parents alike. The brand was informed through market research testing with full brand guidelines created. Additional assets included: lifestyle photography, prospectus design & copywriting, PR launch strategy, exhibition material and direct mail literature.

Project Details

  • Client

    UTC Leeds

  • Skills

    • Branding
    • Design
    • Photography
    • PR
    • Web
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