Remit: Raise the profile of Viners at Christmas
Approach: Festive releases were drafted covering topics such as gifts, festive drinks, children’s Christmas and prep, and issued to a wide range of homes, lifestyle, food and national contacts.
Inspirational Christmas photography ideas were suggested and created to really bring the stories to life.
Viners featured in a range of high profile gift guides and stunning lifestyle segments within leading titles.
24 pieces of print and online coverage with over 183 million opportunities to see.
- Media Relations