Christmas with Viners 2018

Remit: Raise the profile of Viners at Christmas

Approach: Festive releases were drafted covering topics such as gifts, festive drinks, children’s Christmas and prep, and issued to a wide range of homes, lifestyle, food and national contacts.

Inspirational Christmas photography ideas were suggested and created to really bring the stories to life.

Results:

Viners featured in a range of high profile gift guides and stunning lifestyle segments within leading titles.

24 pieces of print and online coverage with over 183 million opportunities to see.

Project Details

  • Client

    Viners

  • Skills

    • PR
    • Media Relations