PR Highlights 2018
What a year it’s been. Thankfully, we like to be kept busy. From press stunts, to desk drops, brand campaigns to new product launches, here are our highlights from 2018.
- Clerkenwell Design Week. We met Harry and Meghan post Royal Wedding! Not really, just doppelgangers, but the Corgi was most definitely real. We were tasked with driving footfall to British Ceramic Tile’s showroom over the duration of CDW18, with press visits, a press stunt and a student competition with Central Saint Martins. We generated some amazing results off the back of this, including a 900% increase in footfall and 23 pieces of coverage across consumer, trade and specification titles.
- National success across the board! We received 85 national newspaper hits across just three of our clients this year. This figure includes regular coverage in The Times, Daily Mail, Independent, The Daily Telegraph and Metro.
- OXO and Viners: TV stars. It’s nothing new that Masterchef love to use OXO products, they’ve been using the iconic Balloon Whisk and Silicone Spatula for years, but with every new series we’re thrilled to see the return of the faithful equipment. We secured a number of hits for OXO, with popular programmes such as Classic Mary Berry, This Morning and GBBO calling in all kinds of gadgets and gizmos. Viners too made their TV debut on many of these programmes and are currently featured on sets such as The Restaurant That Makes Mistakes (creators of ‘The Secret Life Of…’ observational documentaries), Sunday Brunch and Beat the Chef.
- Into the hands of celebrities and influencers. Zoella featured OXO bakeware and the Viners Nala cutlery set on her YouTube channel. Sam and Billie Faiers love OXO Tot, the Roll Up Bibs regularly feature on The Mummy Diaries and Instagram. Cleaning sensation, Mrs Hinch is a big fan of OXO. The Real Housewives just can’t get enough of Viners. We got OXO Tot to the set of Coronation Street. The list really does go on!
We’d like to wish one big thank you to all our fantastic clients! We love having you as part of our Lenny family. Merry Christmas, let’s see what fun 2019 has in store!