Say hello to Matt
Say hello to Matt!
As we mentioned in our last blog post we’d love for you to get to know our team a little better, starting with our designers! So, this week it was Matt’s turn to catch up with Holly, our Social Media Exec for a quick interview.
What’s your position at The Lenny Agency?
How long have you been at Lenny?
I’ve been here for just over two years now.
What experience have you had in the design world?
Quite a mix! After Uni, I started out at an agency that specialised in Motion Graphics, where I got into video and animation. I’ve also had experience at print based agencies and even worked at a printer, which helped me to fine tune my art working and software skills.
My last job was working in-house for a bicycle retailer, where I was responsible for window displays, in-store POS, print & web advertising and designing packaging. I even got to design bikes and clothing – amazing if you like cycling, like me!
What is it you love about design work?
Besides getting to be arty all day every day, I’m also a bit of a nerd at heart and I love a good puzzle. For me, designing is a lot like solving puzzles. Whether thinking creatively to come up with a concept to answer a client’s brief or figuring out how to make text and imagery fit (and look good!) on a page, it can feel like a jigsaw or a more complicated version of a Rubik’s cube. When you do figure it all out, it’s very satisfying!
What sticks in your mind as one of your favourite design jobs?
I’ve really enjoyed lots of different briefs, but the one that sticks out the most from my time at Lenny, is probably designing the Robotics Lab at Leeds University. It was great fun coming up with a look and feel for a lab full of robots. Nerd alert!
What design projects are you currently working on?
There are quite a lot of projects on the go at the moment! I’ve got a logo, 13 brochures and a couple of infographics – to name but a few!
Do you have a favourite designer or artist that inspires you?
I absolutely love quirky stuff, so have been a big fan of Alan Fletcher, David Shrigley and Stephen Smith (a.k.a Neasden Control Centre) over the years. In particular, I love their ability to look at things differently and sneak a bit of humour in there.
Is there a particular design project in the last twelve months that has stuck out for you?
I think the idents for Channel 4/ More 4 / Film 4 are always brilliant. They look great on TV and translate really well into printed materials.
Whilst not first released in the last 12 months, the brilliant campaign for Metro Trains by Melbourne’s McCann agency (to promote safety around train tracks) has just kept going and going. The campaign was called “Dumb ways to die”, which came complete with an instantly catchy song and equally brilliant animated video. The characters and designs from which have since gone viral and can now be bought as cuddly toys around the globe! You can play the game online and download the app, if you haven’t seen it yet, check it out here! http://www.dumbwaystodie.com