Social media best practice is always changing, with new and existing channels evolving all the time. One thing that’s clear is that video is becoming a key player across the majority of social platforms, predominantly Facebook. As a result, many brands are tapping into this and consider it an important part of their social media marketing.

But what makes a Facebook video successful? We explore this, along with an inside glimpse of the process behind a Facebook video the design team produced for our client OXO Good Grips.

  • Planning the video is key, brainstorm with your team and make sure that you have nailed what you want the video to achieve i.e. show how to use a product, different ways of using a product etc.
  • Create a moodboard and initial scamps, roughly working out the flow of the video and timings. Finally create a storyboard showcasing how you want the final version of the video to look.
  • A Facebook video should be short and snappy and ideally be no longer than 30 seconds in order to capture the attention of fans and keep them engaged to the end.
  • Music in a video isn’t everything, but it’s a good way of getting people to watch, especially if it’s catchy, and can sometimes help to trigger an emotional reaction. Be sure to remember that Facebook autoplays videos without sound, so you may want to use subtitles to ensure it’s still effective without sound, for example if it includes an interview.
  • Upload the video directly to Facebook, rather than hosting it on Youtube. Research from Social Bakers found that natively uploaded videos are winning an 80% share of all video interactions happening on Facebook.
  • It is becoming even easier to create videos now using social channels like Facebook, to create your own slide show, and with a little help from Instagram or Snapchat, add filters to your creations.

Our creation for OXO

The idea for the Hand-Held Spiralizer video sparked from an Aldi advert we came across, which was created using stop motion, a fantastic effect for videos. Our objective was to showcase the key features of the product, in a fun and simple way, so using stop motion was ideal. After the moodboard and storyboard production, it was time to get in the studio.

There were a lot of fruit and vegetables involved, along with patience from the team, as it took two full days to get the footage we needed. We kept things simple in the different shots, and used bright colours for the background to capture people’s attention. In total it took a week to complete the video, from the planning to the creation – and was great fun to do! Take a look at our video here.

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