The demise of Snapchat
It’s fair to say Snapchat has taken a bit of a beating in the press over the past 6 months. It’s been hard to avoid the headlines declaring the demise of the once hugely popular social app. This may be at the hands of the ever-favoured Instagram, as we first saw the drop in app downloads when Instagram added their story function back in August last year. *Cough copy cats cough*
The significant drop in app downloads may have been contributed to by non-other than Kylie Jenner. A single tweet from the high-profile celeb caused some real damage, She tweeted “sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad”, which wiped out a huge £1bn of Snapchat’s stock market value.
We think the founder Mr Evan Spiegal needs to up his innovation game pronto! But its not over yet as research shows Snapchat is still the most popular app amongst teenagers who still use the app regularly to keep in contact with friends.