Top Jan PR Stunts
The Greggs Vegan Sausage Roll
Greggs seriously cashed in on ‘Veganuary’ by launching a vegan version of their most popular product – the sausage roll. Greggs rolled out the pastry snack in over half of their 1,850 nationwide stores, with the products selling out a break-neck speed. Gregg’s even turned criticism by Piers Morgan on its head to generate heaps of fresh publicity. Piers tweeted “Nobody was waiting for a vegan bloody sausage, you PC-ravaged clowns.” Greggs’ witty response hit the spot for more than 150k Twitter users. Other celebrities got involved in the discussion resulting in #greggsvegansausageroll being the top trending hashtag in the UK.
Army targets phone zombies, binge gamers and snowflakes in new recruitment drive
In January we saw an interesting campaign from the British Army who are calling out to binge gamers, class clowns, phone zombies, snowflakes and selfie addicts in a new recruitment drive to try and woo ‘Generation Z’ youngsters. The ‘Your Army Needs You’ campaign is a fresh take on the famous Lord Kitchener First World War campaign.The idea is to show how the army looks beyond young stereotypes and sees people differently and recognises young people’s need for a bigger sense of purpose.
The new billboards call out to “Me Me Me Millennials”, “Class Clowns”, “Binge Gamers”, “Phone Zombies”, “Snow Flakes”, “Selfie Addicts” and say the army needs their potential and assets. These are named as their self-belief, spirit, drive, focus, compassion and confidence.
Swedish hotel offers free rooms to people who can stay off social media
A hotel in Gothenburg has launched policy where the room rate is determined by how much time guests spend on social media. The ‘Check Out Suite’ at Hotel Bellora rewards visitors for staying away from their screens. The more you use social media apps, the higher your room rate will be.
The room is equipped with a smart lamp, which calculates how much you pay for the room based on how much time you spend on social media. The lamp monitors when guests are connected to WiFi, and turns red after the daily recommended time for recreational screen time of 30 mins is reached.