Top PR Stunts in April
Well what an April! Spring has officially sprung and British summertime is just around the corner. This month we saw a playful month for PR and many big name brands once again marked the first of the month by pranking their followers with fake news, some more believable than others.
Coca-Cola UK were reportedly launching three new flavours which included avocado, sourdough and charcoal, with the brand claiming they were sure to send the ‘Instagram generation’ into a frenzy. Coca-Cola stated that not only do the new flavours promise to be the tasty, sugar-free refreshment the nation has grown to love, but they’ll also double-up as the ideal accessory for any brunch-time social post – guaranteed to get the likes rolling in.
Heinz were another one of the many brands taking part and cleverly combined April Fool’s Day and Easter Sunday to introduce Heinz ‘Seriously Good Chocolate Mayo’. Whilst many of us enjoy a dollop of mayo with chips and slaughtering our pancakes with Nutella, we’re not sold the two make the best combo.
With the summer holidays fast approaching, Hostelworld launched a diva-tastic campaign featuring the queen of prima donna fits, Mariah Carey. The 3 minute advert ends with the pop diva embracing hostel life by joining her fellow travellers in the bar and dancing on tables to her own hit song Fantasy, proving that in fact ‘Even Divas are Believers”. The main aim of the campaign was to maximise exposure for Hostelworld’s vast but unseen high-end hostels across the world. It’s not all box rooms, sofa beds and shared bathrooms.