Top September PR Stunts
Harvey Nichols rebrands as Holly Nichols to celebrate women
This month, the Harvey Nichols store in London has temporarily rebranded to Holly Nichols to support women in the workplace and launch the newly refurbished first floor. Everything from the external signage, shopping bags and social media platforms have been changed.
The Group Marketing & Creative Director stated ‘We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women, those who have inspired us in the past, and those that continue to do so today. Our newly refurbished First Floor is shopping heaven with collections from the world’s best-loved designers, selected for their quality of design and make.’
A fluorescent red lion roars poetry in London’s Trafalgar Square
A new lion has joined the pride in Trafalgar Square in an activation by Google Arts & Culture for London Design Festival. The idea behind the interactive sculpture designed by Es Devlin is for members of the public to type in a word on a screen located next to the sculpture which then created a poem based around the word. By day, the poem will be shown on a screen inside the lion’s mouth. At night time a stream of poetry will then be projected onto Nelson’s Column.
British Airways Baggage Handlers Pay Tribute to Freddie Mercury
On September 5th the rock legend Freddy Murcury would have turned XX and to play tribute to him, following weeks of rehearsals the British Airways baggage handlers performed Mercury-inspired dance moves, choreographed by Strictly Come Dancing choreographer Lyndon Lloyd.
The staff ‘broke free’ from their daily routines to surprise passengers with moves inspired by the late rock star, who actually worked at the airport 50 years ago, before joining Queen. The stunt was created to help raise awareness for The Mercury Phoenix Trust charity, as well as being perfectly timed for the cinema release of Bohemian Rhapsody.